The visual social media spectrum has made it rather difficult for some magazines to compete. It takes quality control and quality content to lure readers. Magazines like Sports Illustrated have met the challenges of present-day magazine publishing by presenting options like website pay walls and articles with top tier athletes to captivate readers.
Ross Levinsohn is at the forefront of these changes and challenges that are taking Sports Illustrated into higher revenue realms. There is no shortage of content, and Ross is aware of this. He knows as the Sports Illustrated CEO that there is a high caliber for articles that subscriptions holders simply expect. His experience with CBS SportsLine gave him the ability to foresee what the magazine needed to evolve.
Magazines that are stuck in a time warp will need meet the revenue challenges in this constant technology evolution. Sports Illustrated has been known over the years for both spectacular art covers and intriguing articles. The Sport Illustrated CEO knew that magazine covers that become collectibles can still be intriguing to those that hold subscriptions for physical copies of the magazine.
Ross also realized that fresh interviews that do more than recycle the same headlines would be crucial in keeping people tuned into the Sports Illustrated writer and editor viewpoints. Levinsohn has worked in the sports media communication industry. He has spent time in advisory roles. He has also lit the torch for ways to boost publication revenue while he headed the Arena Group.
The Sports Illustrated CEO holds a degree in communications. This knowledge, coupled with management experience for entertainment publications like The Hollywood Reporter and news publications like the LA Times, gives Ross a huge advantage. He has become familiar with the ways of attracting viewership through his leadership connection to an assortment of high-profile publications.
When a CEO like this is present it makes a big difference. It can be the deciding factor between growth and stagnation. Levinsohn was the ideal CEO that was able to steer the Sports Illustrated legacy in the continued path of sports publication greatness that it has been known for.