Alejandro Betancourt Lopez has always appeared to have a strong sense of business awareness. Back during the earlier part of the 2010s, he helped to grow an unknown sunglasses brand into a brand that had earned millions of dollars. After discovering a popular pair of sunglasses that was being sold in the United States, they realized they could sell this same pair of sunglasses in Spain. After they realized how well it sold, they began to build their own product line.
Alejandro Betancourt Lopez fell in love with the kinds of sunglasses his brand was offering early on. He was also happy that his brand was taking the kinds of risks that were leading to huge success. By providing people with a quality pair of sunglasses at a decent price, his brand was able to pick up customers at a rapid pace. This wasn’t the only strategy that was helping to propel the brand into the future. He was also using social media in novel ways to help accomplish his goals.
Alejandro Betancourt Lopez was using Facebook to reach customers who would then go to the Hawkers website to purchase sunglasses. This was a very cost-effective approach at the time, and the conversion rates were extremely high. His brand was able to spend less on social media campaigns that would drive large amounts of traffic to its website.
Alejandro Betancourt Lopez helped Hawkers to post quality content onto social media outlets, which was a huge part of his brand’s success. The #HawkersRevolution hashtag yielded great results, and they continued using other successful strategies as well. Mr. Lopez has recently noted that what works on social media is constantly shifting, and he believes his brand has managed to stay on top because of how it keeps up with current trends and marketing strategies.