Less than a decade ago, people were still getting used to social media according to business specialists. However, things are now different. Almost everyone can access the internet on their computers and phones. According to activist investor Jason Hope, this makes it easier for people to interact and do business on various online platforms.
Initially, apps like Facebook and Instagram were places to reconnect with old friends and relatives. However, you can now take things a notch higher and meet new people. Businesspeople also have the advantage of using the available app to increase sales.
Studies show that a regular person spends over two hours on social media, Jason Hope comments. This means that your potential customer is more likely to visit your social media page than your website. For this reason, many people are using this chance to advertise their products on their pages.
When someone scrolls through your posts and sees your products or services, they might contact you. Customers also use the advantage of seeing others comment about what you offer. You get more sales if you have numerous likes, followers, and positive comments. According to Jason Hope, it is easier for a client to trust other people’s likes than follow a website rating. Therefore, entrepreneurs must put more effort into keeping people engaged by maintaining a lively online presence.
Phone Usage
It is also evident that people prefer using their phones to access their social media accounts. Since you carry your gadget anywhere, you can go online at any time. Therefore, Jason Hope points out, businesses are taking advantage of this by investing in mobile-friendly ads. These ads pop up on the screen when one is on the various sites.
Your clients can also interact with you more easily when they want to know more about your product. When they find something they want, they will inbox you and start a conversation. Therefore, you may have to hire someone to run your social media accounts if you have a busy schedule. Quick responses to your customers increase the satisfaction level, Jason Hope assures. This way, you improve your chances of getting more sales.