Amy’s Kitchen has become the truest example of an entrepreneurial success story that the U.S. has seen in years. This is the opinion that many experts in the industry have been keen to advance. As it happens, there is a great deal of truth in this observation. The company that Andy and Rachel Berliner started in 1987 has become a major enterprise.
In many ways, the success of the Kitchen in recent years should come as no surprise. The couple started the project as a means of satisfying their own craving for vegetarian meals. It was one thing to find such items in the local supermarket but a whole other for them to taste good. This was the challenge that they were facing.
The solution to the quandary was to start a new restaurant that would specialize in food that the Berliners actually desired to feast on. This was the premise that gave rise to Amy’s Kitchen. Since that time, the couple have rocketed from success to global prominence. The Kitchen has become bigger than either of them could ever have imagined.
The proof is in the numbers that the Kitchen has been posting. The enterprise has reached a level of exposure that has proven the power of entrepreneurship in the 21st century. Much of the growth that the Kitchen has achieved has come about due to a series of very carefully crafted marketing campaigns. These have been based on the web.
As a result, millions of people have been exposed to the menu that Amy’s Kitchen has in store for them. This is a varied selection of the very finest veggie ingredients. The fact that people can fill their stomachs without having to sacrifice great taste is a true revelation. This mere detail has been the basis for millions of subsequent sales.
The Kitchen has thus proven to be an excellent source of support to vegetarians all across the world. Andy and Rachel Berliner have been hailed as true pioneers in this regard. The restaurant they founded continues to grow and thrive as it provides ever tastier menu options.