Zaxby’s is a company that specializes in chicken fingers, French fries, and other finger food. Yeah, it’s not the most creative name for a company. But don’t worry; Zaxby’s does have some pretty clever advertising. On their website, they show off all their successful campaigns, resulting in click-through rates exceeding 300%. One ad features a guy dressed as an Italian chef with the words “Zaxby’s ups your ante”.
- Location
The first step in attracting customers is to know where your target audience is. Zaxby’s knows that its target audience consists of people who are young and have money to spend. So, they strategically place their restaurants near college campuses and major sports stadiums. Why? Because young people are the biggest fast food consumers, most college kids have plenty of free time but only a little money. And not all big sports stadiums are located in college towns; therefore, they’re also located near big sports teams like the Atlanta Braves.
- Services Offered
You can make sure your customers return by offering free drink refills and chicken fingers. Zaxby’s also offer an all-you-can-eat salad bar, which seems like a great deal. However, even if it’s free, consider how much you spend on soda daily. Now multiply that number by the number of days a year; then compare that to how much it costs for unlimited chicken finger meals. I’m sure free chicken finger meals will become more popular than unlimited salads!
- Social Media
Social media is a great way to get customers and see what your customers are saying about you. However, it can be dangerous if used selfishly. Zaxby’s has learned this the hard way with one of their tweets from last year that received over 10,000 replies ranging from threats to asking for directions at the nearest Zaxby’s.
The app has been a huge success since its launch, becoming one of the fastest-growing restaurant apps in the US. According to QSR Magazine, the app ranked 1 in growth among all restaurant apps in November 2021, with a 92% increase in downloads compared to October 2021. The app also ranked 4 in growth among all apps in the US, beating popular apps like TikTok, Instagram, and Netflix.
Looking for a place to enjoy delicious chicken fingers? It is the best option. They have great food, and the service is fast and friendly. The staff is always willing to ensure your experience is good from beginning to end.
For Android users, visit this app for additional information.
Follow their Twitter page on https://twitter.com/zaxbys?lang=en