Beverage consumers around the world have started being careful with the beverages they intake, especially sodas. This has started making the beverage industry giants such as Coke and Pepsi worry about their future. People have started checking the ingredients for beverages and avoiding those with artificial sugars and softeners. Therefore, there is a need for rapid innovation, or the beverage industry will be robbed of its future. For that reason, innovators have been tasked with coming up with sweet beverages that do not risk their customers’ health. One such innovator is Yanni Hufnagel, who came up with the idea of bottled water mixed with organic lemon juice and named it Lemon Perfect. It is also cheap and available in most retail shops across the United States. Despite being young in the industry, this company has achieved a whopping $100 million market valuation, and its owner hopes to reach a valuation of $5 billion soon.
Yanni Hufnagel did not start as an entrepreneur. He was a college basketball coach for over a decade when he got the inspiration to build a brand that is careful about the health of its consumers. At the time, he was drinking homemade sour lemon water in the morning as a routine, and his student players were drinking lemon water from some popular brands. He thought of coming up with a natural, sweet beverage that could suit everyone. He became motivated to start the company when he shared his thoughts with a close friend. Lemon Perfect is now available in different flavors that suit the needs of different consumers on a budget.