Bethany Yellowtail is the owner of her own fashion line B.Yellowtail. Her work is inspired by the traditional Native American clothing. They come in Apsaalooke and Tsetsehestahese & So’taeo’o styles. She originally worked with BCBG Max Azria Group to produce other clothing labels.
She uses the B.Yellowtail Collective brand to employ Native Americans from her own community in making and distributing clothes. They claim to source the highest quality material to make the highest quality authentic clothing. They compensate their workers with fair wages and benefits.
Her community is a small reservation in the middle of Montana. There is very few modern installations in the area and there is no cell phone coverage. She realized that many native Americans were producing hand-made products and short selling it at low prices due to desperation. She realized that their products can be sold at a much higher price if it were distributed to the right people. She is hoping that starting up the fashion industry in this area will combat chronic unemployment of her community.
Her online store features various accessories, cuffs, blankets, hats, earrings, necklaces, purses, scarves and other clothing items. Their beaded bracelets are on sale from the $75 to $125 range. They have earrings that are made in traditional native patterns that start from $95 per pair. Their large blankets are made from 100% imported New Zealand wool and are fit for queen sized beds. They have beautiful medallions and beaded necklaces for as low as $175.Categories: Bethany Yellowtail, Native American Culture, Traditional Native American Clothing