Lori Senecal is living the good life in New York City. She is the Chief Executive Officer of Crispin Porter + Bogusky (also known as CP+B), http://www.prnewswire.com/news-releases/cpb-names-lori-senecal-global-ceo-300046965.html

. CP+B is an advertising agency with numerous offices around the world. The company is a member of MDC Partners a publicly traded corporation. CP+B employs more than 700 people. The agency is headquartered in Boulder, Colorado and has additional offices in Los Angeles, London, Stockholm, Sweden, Sao Paolo, Brazil, and Hong Kong, China.

CP+B has experienced recent rapid growth and has amassed a bevy of valued clients. Burger King, BMW MINI, Infiniti, American Airlines, PayPal, Best Buy, and Domino’s Pizza are among their powerful clients.

CP+B has received numerous agency awards and has received the coveted “Agency of the Year” award thirteen times in the past.

Over the course of her advertising and leadership career, Senecal has been able to develop multiple strategic partnerships; she was pivotal in the company’s period of accelerated global agency growth. She helped to implement state of the art business divisions and personally led numerous blue chip, worldwide accounts including the giant Coca-Cola, Nestle, and BMW accounts. She will maintain her role as the CEO of the MDC Partners network. Senecal has worked closely with the various agencies that have compiled the greatest growth and influence within the MDC Partners organization. She was previously the global head of kbs+, where she transformed the small agency from a 250-person domestic agency to a 900 plus person worldwide agency employing, very creative agents using the latest most innovative techniques. Her firm also had a broad concentration on technology and had strong interests in start-up investment and content creation.

Lori Senecal has contributed many articles for agency websites, and in one she explained than many of the newest generation are bypassing the usual corporate path by aligning themselves with new and untested start-up companies. Rather than just disregard this new development she has studied the facts and tried to convince talented people to join her large organization and then she and her firm will endeavor to help them become more independent. This is a refreshing attitude that should serve her well into the future.

For more info, follow Lori on Twitter.


Categories: Major Business Leadership

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