UPDATED April 6th, 2017: Lori Senecal discuss leadership with fellow “sheros”. Read more here: http://www.thedrum.com/news/2016/11/04/wk-s-colleen-decourcy-cpb-s-lori-senecal-and-morgan-stanley-s-carla-harris-discuss
Lori Senecal is the current Global CEO of CP+B, an affiliate firm of the established MDC Partners. The company has eight global service centers in Los Angeles, Sao Paulo, Copenhagen, Boulder, Stockholm, Gothenburg, Miami, and London. The firm is planning to start a new office in Hong Kong. It is among the world’s most awarded companies, having earned the Agency of the Decade designation from the Advertising Age and featured in the Trade Press list as an Agency of the Year for over 13 times. CP+B declared the appointment of Senecal as its CEO in March 2015.
What are the duties of Lori Senecal?
Lori Senecal will take the responsibility of managing the international growth of CP+B. She will be in charge of operations initiatives of the company’s eight global offices. She will also steer the firm into opening new service centers in strategic cities around the world. As an industry innovative leader and operations manager, Senecal has concentrated in embracing new technology and invention on an international level. The appointment of Senecal is part of the CP+B’s mission of increasing its global presence and bagging the Infinite Global Creative Account.
The accomplishments of Senecal
Throughout her advertising career, Senecal has built strategic partnerships, fostered global agency expansion, launched revolutionary business divisions, and managed several global creative accounts. These accounts range from BMW, Coca-Cola, to Nestle. Even after joining CP+B, Senecal will still lead MDC Partners Network as the chief executive.
Senecal’s contributions to the growth of Kbs+
According to C-Span, Senecal was the global CEO of Kbs+. During her tenure, the agency expanded its team from 250 people to over 900 individuals. Kbs+ is a prominent firm with numerous innovative business units that specialize in startup development, content creation, and technology investment. She fostered teamwork within the company by encouraging employees to embrace a growth mentality and entrepreneurial culture. In her first month at Kbs+, she organized a competition in which every stakeholder had a chance to present an idea that would promote the growth of the agency. The outcome of that open call was the Kbs+ Client Index.
Senecal’s advice to young female leaders
In her Twitter post, Senecal encourages young female entrepreneurs to strive to achieve consistent progress in their career. She advises women not to shy from asking for promotions and compensation adjustments. She argues that women must be ready to speak up and focus on their interests so that they can make names for themselves in the male-dominated business sector.
Categories: Advertising Industry