Lime Crime is a vibrantly pigmented beauty line founded by creator and CEO Doe Deere in 2008. The beauty line is largely focused on online sales, however, it is slowly branching out to stores.

Lime Crime is a vegan friendly make-up line that is certified cruelty free by Leaping Bunny and PETA. Cruelty free means there is no testing on animals and there are no animal byproducts used in any of their products. Followers of the brand are considered ‘unicorns’ by CEO Doe Deere. This is because the people who embrace and wear her brand are truly unique individuals who stay true to themselves.

The line is set apart by its bright pigments and vibrant colors. It is reminiscent of the fantastical and magical. Lime Crime is responsible for the trending liquid-to-matte lipstick, which they have available in a bright red called “Psycho” to a dark mustard yellow called “Squash”. Metallic liquid-to-matte lipsticks (velvetines) are also available.

Their latest product branches into hair care. Unicorn hair dye comes in 16 shades aimed at allowing an individual to express themselves through hair color. The shades range from a bright pink, “Strawberry Jam”, to a vibrant green called “Jello.” Metallic pop on nails are available, as well as two brightly hued eye-shadow palettes. They also provide bundles of certain products. For instance, the Diamond Crusher product is a glittery makeup that can be used over top of their matte lipstick- this is available in a bundle where you can purchase all six colors at one time. There is also a velvetine bundle that bundles 5 matte lipsticks together- the particular bundle advertised is available with their nude hues.

The online cult favorite make-up line has presented individuals with an avenue to play, create new looks, and use vibrant make-up and colors to express themselves and their individuality. This brand has revolutionized how its followers buy make-up, as well as how they use make-up to express their unique look. https://www.urbanoutfitters.com/brands/lime-crime

 

Categories: beauty products, Fashion

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