Adam Goldenberg and Don Ressler are the founders of Techstyle Fashion Group, which encompasses a group of accessory or beauty and membership-based clothing companies. These entrepreneurs had no clue on fashion when launching their business. The only thing that kept them going was their strong urge to be successful and being keen on what their market was seeking.

Road to Success

Adam Goldenberg first interacted with the world of business when he was just 15 years old. He owned Gamers Alliance, his first ever company that focused on advertising for gaming websites. Intermix Media bought the company in 1999 and became the VP in charge of Strategic Planning. He became the chief operating officer at Intermix at the age of 20. Don Ressler joined Intermix in similar circumstances. He had a website known as, which Intermix bought in 2011.

Adam and Don became great friends at Intermix and in 2006, they joined hands and established Intelligent Beauty, an e-commerce company. This was followed up by the launch of various other brands. Their experience with these companies made them brainstorm about the idea of formulating a new way of online shopping. They knew comfortable and trendy clothing had a huge demand and that most people had no easy way of getting their personalized fashion.


Techstyle created its first company JustFab, which was a membership-based company dealing in clothing. It allowed customers get personalized accessories and athletic clothing every month. Matrix Partners, a venture capitalist injected some funding into the company as well as Intelligent beauty. JustFab rebranded to Techstyle owing to how the two entrepreneurs easily blend technology and fashion.


Techstyle has been described as the point where Silicon Valley and fashion converge. Another factor that makes this brand stand out is the deep social responsibility commitment both entrepreneurs share. Their focus is not only money but also operate a profitable business. The company focuses on improving people’s lives and make ladies confident whenever they hit the gym, sing or dance. Techstyle gives back to the community by taking part in several charity events like the Cinderella project, which offers low-income students with accessories and gowns for their prom night.

Future Plans

Goldenberg and Ressler have the potential and drive to go further, but as of now they are concentrating on making the brand a top source of accessories and clothing to women globally. Techstyle focuses on continuing to make great activewear for the market. The activewear is meant to make the wearer feel well at a cost-friendly rate.

Categories: Business, Business Leader

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